Saturday, March 21, 2009
Official Press release for SHELL FERRARI MODEL CARS
Feel the added responsiveness with Shell’s latest Ferrari model cars Petaling Jaya, 3 March 2009 – Shell Malaysia launched its latest and hottest set of five limited edition Shell-Ferrari model cars at the 1 Utama Shopping Centre today. The launch was officiated by Dato’ Mohzani Abdul Wahab, Managing Director, Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd. Riding on the success of the first two Shell-Ferrari model car campaigns of 2007 & 2008, Shell is embarking on their third campaign this year, which aims to reinforce the Shell-Ferrari partnership to the Malaysian public. The five Shell-Ferrari model cars available in the latest Shell-Ferrari collection are the 430 Scuderia, FXX Evoluzione, 599 GTB Fiorano, 612 Scaglietti and the 360 GTC. Each car is a detailed 1:38 scale replica and has a unique Touch Steering function on the underside, giving directional control of the cars. This distinctive function allows owners to program the model cars to steer up to 15 different directions for each pull-back. “The Touch Steering function in these latest model cars puts the power and performance in your hands with an added feeling of responsiveness, similar to when you’re fuelling up with Shell V-Power Racing,” said Dato’ Mohzani. “Shell V-Power Racing not only unleashes more power and performance to the engine, but also helps motorists rediscover their passion for driving,” he added. “We expect this campaign to be very well received by the public, as the previous collections yielded tremendous response. That is why we are bringing in more cars this year, over 3.2million of them. Furthermore, Michael Schumacher, the man who won 7 titles with the Ferrari Formula One team powered by Shell fuels and lubricants is now back to endorse these cars in the latest Shell-Ferrari model car advertisements,” he commented. Malaysia, a leading market for Shell V-Power Racing is the first to launch these Shell-Ferrari model cars in the world. “We are proud to be the first to bring you the latest collection of Shell-Ferrari model cars, which now come with Touch Steering. So Malaysians can now pride themselves with another first!” said Dato’ Mohzani. To add to the excitement of this launch, nationwide roadshows will be organized offering a host of activities that will engage the Malaysian public in fun and exciting activities for all. In addition, visitors to the roadshow can experience the Shell Formula One simulator and learn more about Shell V-Power Racing. The model cars in this collection can be purchased from today by fuelling up at any Shell station nationwide with a minimum RM40 spend on Shell V-Power Racing, Shell Super, Shell Regular or Shell Diesel. Those who fill up with Shell V-Power Racing can purchase the model cars at a special price of RM6.90 each, whilst filling up with Shell Super, Shell Regular or Shell Diesel will allow you to attain it at only RM8.90. Customers can also attain two Shell-Ferrari model cars with the purchase of Shell Helix Lubricants at any Shell Station nationwide. The two model cars are the yellow Ferrari 599 GTB model car with dynamic engine sound, which is only available exclusively with the purchase of Shell lubricants, and the Ferrari 430 Scuderia model car with Touch Steering. You will be able to attain these model cars at a special price of RM6.90 if you purchase Shell Helix Ultra HX7 or HX7 Diesel (4L), and RM8.90 with the purchase of Shell Helix HX5 (3 or 4L). On top of the above mentioned, there will also be another two cars which will be launched in conjunction with the Malaysian Formula One Grand Prix in April to complete the garage set, so keep a look out during the Formula One season. To complement the car fever, we are introducing a play mat which allows you to create your own race using the touch steering function of these Ferrari models. The play mat which retails at RM15.00 each, is available at all Shell stations and Shell roadshows. “This is a one-of-a-kind collection and a must have for motoring enthusiasts and definitely for Ferrari fans. This 11-week campaign starts today, and ends on May 11. So steer yourself to your nearest Shell station, fill up with Shell V-Power Racing, Shell Super, Shell Regular, Shell Diesel and Shell Lubricants, and get your exclusive Shell-Ferrari model cars today before stocks run out!” said Dato’ Mohzani. Shell V-Power, the result of over 60 years of shared passion for performance with Ferrari, is formulated to clean up any deposits that other regular fuels may have left behind, and has a unique Friction Modification Technology (FMT) which is designed to help keep the engine parts working smoothly, and so improve the responsiveness and performance. Shell V-Power is our ‘Ferrari Fuel for your car’. For more information, visit www.shell.com.my About Shell V-Power Racing Every drop of Shell V-Power Racing is designed to help your car, whatever car you drive, perform to its potential. Shell V-Power, the result of over 60 years of shared passion for performance with Ferrari, is formulated to clean up any deposits that other regular fuels may have left behind, and has a unique Friction Modification Technology (FMT) which is designed to help keep the engine parts working smoothly, and so improve the responsiveness and performance. Shell V-Power is our ‘Ferrari Fuel for your car’. About Shell Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 46,000 retail stations in more than 90 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.